Commission and UEFA launch #EveryTrickCounts campaign to tackle climate change

Today, the Commission is launching a new public awareness campaign with UEFA, focused on individual actions to tackle climate change. Through this partnership, a video featuring famous footballers performing tricks to save energy and cut emissions will be broadcast in 57 countries in TV advertising breaks during the UEFA Champions League and other major competitions. The video, which will also be shown in stadia during the matches, will be aired for the first time tomorrow, 19 October. Frans Timmermans, Executive Vice-President for the European Green Deal, said: “Football brings our continent and our planet together. To keep enjoying our favourite game, we need to win the fight against climate change, as a team. I’m delighted that UEFA and the European Commission are kicking off this campaign to assist our climate goals. With the European Green Deal, we are pressing for the big, structural changes necessary to make our economy and society ready for a climate-neutral future. But we will not succeed without everybody tackling the issue, by taking small, individual steps like getting to the pitch or stadium sustainably, recycling the waste from our half-time snacks, or turning off a couple of lights as we glue our eyes to the match on TV. Let’s kick our bad habits, for the sake of our planet.” More details about this partnership are available on the Commission’s website here and the video can be watched here.