“Our strategy for building a Digital Single Market is not only about fixing the short term but also about Europe’s future,” Vice-President Andrus Ansip, in charge of the Digital Single Market, said today at the European Policy Centre in Brussels. “It will look ahead, to prepare for new growth as the world advances in areas like cloud computing, the Internet of Things and big data,” he said. The potential from digitising industry is huge. But so far, digitising EU business and industry has been rather slow. “Firstly, we need to make sure data is properly protected. Only then can people fully trust online services – so we want to finalise the reform of EU data protection rules as soon as possible,” he added.