Data is often referred to as the ‘oil of the twenty-first century’. This article reviews how personal data generate economic value for the three major parties of the digital market: online platforms (such as search engines, social networking sites, online videos, content sites) and their clients, companies and consumers.

Opinion & Analysis
The economic value of personal data for online platforms, firms and consumers, by C. Liem and G. Petropoulos
Source Bruegel - Jan 15, 16