Editor of Netopia.eu – a web publication and idea forum based in Brussels, Per Stromback is also spokesperson for the Swedish Games Industry. With a background as a games developer and publisher, he has worked in the industry since 1996. Prior to that and pre-Napster, he worked in various capacities in the music industry both with record companies and as a festival organiser, tour PR- and artist manager. Per Stromback is author of ‘The Dream of Alexandria – the Dilemma of Digital Distribution’ and ’21 Digital Myths – Reality Distortion Antidote’ and editor of ‘The Myth of the Internet’ and ‘Free? On Quality, Money and Conditions for Creativity’.